Massimo Bottura stars in Panerai Traits

Massimo Bottura, founder chef of the three-Michelin-star restaurant Osteria Francescana in Modena, takes centre stage in Panerai’s latest Panerai Traits video series.

The Italian chef’s Modenese restaurant  was awarded the title of best restaurant in the world in 2016 by The World’s 50 Best Restaurants.

“Look at the past in a critical way, not nostalgically. To innovate, it is necessary to take the best of the past and carry it forward into the future”, says Bottura in the film, entitled ‘Innovation’. made in various locations in Modena, including the Piazza Grande, the historic Albinelli market and his restaurant.

On his wrist Massimo Bottura wears his Tuttonero – Luminor 1950 3 Days GMT Automatic Ceramica (PAM00438).

The meeting between Massimo Bottura and Panerai can be seen at The chapter closes the series of Panerai Traits, which has seen four protagonists who are leaders in the fields define the traits of the Panerai brand in relation to their own passions. World free-diving champion Guillaume Néry, Costas Voyatzis, the founder of, and American photographer Jason M. Peterson complete the quartet.

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